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Guides

Practical answers, from real projects.

Each guide answers a question we have been asked, with the numbers from work we have actually done.

All guides

7 minute read
How to merge duplicate color listings in Shopify without losing SEO
Turn one listing per color into one product with color options, keep every old URL alive with 301 redirects, and roll out safely on a live store.
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6 minute read
Why Shopify's 3D viewer shows diamonds black, and how to fix it
Gemstones often render black in Shopify's built-in 3D viewer. Here is why it happens, how to check your own file, and three ways to fix it.
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6 minute read
When to move from spreadsheets to custom software (and when not to)
Seven signs your business has outgrown spreadsheets, the options you actually have, and how to scope a custom system without overspending.
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6 minute read
How to check what ChatGPT says about your jewelry brand, and why one answer means nothing
AI assistants give different answers every time. A simple, honest method to measure whether they recommend your jewelry brand, and what actually moves the result.
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